Designing Your Social Pages & Posts
There are many problems with brands’ social media efforts – like only communicating one way, only posting promotional messages and, perhaps the biggest, only relying on the networks to help their posts reach their audiences. Organic reach, particularly on Facebook, is dismal for most companies yet managers continue to think that if they post it, social likes will come. While increasing organic reach (who sees the post ‘naturally’ without the Page admin paying for it) can seem like a fool’s errand, there are a handful of time-tested strategies that can make a difference. Think the way your target audience does Who’s your target audience? It’s important to start there, and adapt social posts to the demands of those demographics. Consider what type of posts will give your brand traction and…