Research shows that a business will get most of their web site leads through search engines. But, a website has to be on the first page of a search result to get attention. Really successful companies get results by showing up in the top three listings on the first page.
It takes hard work, and time, with all the competition today to get these prime listings. Even after a website achieves a first page presence, it takes continuing work to keep it. Yes, it is hard work but well worth the effort. It has made the difference between businesses that close down their web sites and those that flourish.
74% of U.S. households use the Internet as a source when shopping locally.
20% of all searches population are local.
45% of local searches had a buying intent.
Within a year, there has been a 13% decrease in Yellow Pages usage.
The main question facing your business today is – when a prospect searches for your type of business on the Internet will they find YOU or your competitor? And if they find you, will you have a Internet marketing system in place that converts them into a profitable customer? If you cannot answer “Yes” to both of those questions, then you have a problem.
As a small business owner you may be probably struggling to figure out this whole “Internet marketing thing.”
One of the obvious barriers a business owner confronts when attempting to market online is complexity and confusion. The current problem owners face is that everyone wants to sell you solutions. They want to sell you a web site solution, a search engine marketing solution, an e-mail marketing solution, etc. These are all parts of the puzzle, and what you need is a complete system that uses all these parts, plus more, to convert customers. You need a web conversion system-one that sucks in prospects and spits out profitable customers.
– There is no denying there are tried and true offline techniques for marketing your local business. But the Internet offers opportunities to geo-target your customers like never before. There are two overpowering reasons why you need to market online:
Your customers are increasingly turning to the Internet to search for local products and services like yours.
The Internet offers the opportunity to significantly reduce your cost per acquisition.
The early players in this field are going to have a distinct advantage. Through search engine optimization, pay per click advertising and local directory listings you can explode your sales.
– On a local level, customer conversion is more than getting a customer to walk into your showroom or give you a call–(although, that is one of the goals). Your focus must be on maximizing the lifetime value of your customer. The technology of the Internet allows you to not only interface with your customers, but also interact on a regular basis.
Through email newsletters, request forms, auto-responders and interactive programs, you can create an on-going dialogue with prospects, and form a trusted relationship with customers. And many of the conversion processes can be automated. That means when you are not open for business, your web conversion system is still in the process of converting. Only a very small number of businesses are tapping these conversion resources.
Are you starting to get a feel on how the Internet can impact your local business? With the right strategies you’ll be on the cutting edge of the next Internet wave. With the right knowledge you can avoid the “confusion and complexity.” Call us now to discuss building your digital marketing campaign.
Until you can get a top ten search engine listing, you need to purchase pay-per-click ads if you want any chance of getting the attention of web browsers today. Big Brain Marketing (BBM) knows how to pick the best search terms to purchase to minimize costs while maximizing effectiveness. If you do nothing else, do this!
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